The Volkswagen Story

How Volkswagen Argentina Innovated Creating a 100% Online Sales Process Using WhatsApp and Salesforce

About Volkswagen

Volkswagen is a consumer-centric company, they always look after their customers and have always invested in innovation and had to digitize its way of contacting and attending to customers. 

Their customer journey has faced a few changes in the past years. Not so long ago, a customer would walk into a dealer several times before he bought a car, and nowadays there are customers buying a VW car without actually seeing the vehicle in person.

Volkswagen’s Challenge

Volkswagen Argentina started to look for a way to register all kinds of communication they have with their customers to follow up and feel the relationship with them. 

They had one challenge, to gain a really good interface between WhatsApp, which is their major communication tool in Argentina, and Salesforce itself.

Douglas Thurn – Digitalization & New Business Models

Our customers want to get in touch with our dealers through WhatsApp and expect an instant respond. This is when Whatslly came in, putting our customers and our dealers in touch, making that communication dynamic, and instant as possible.

Whatslly Provided the Solution

Volkswagen Argentina’s customers wanted to get in touch with its dealers through WhatsApp and expected an instant response.

This is when VW Argentina meets Whatslly, putting their customers and dealers in touch, making that communication as dynamic, and instant as possible, making it more creative, less paperwork, and 100% digital which is what Volkswagen Argentina wanted. 

VW got to discover that Whatslly is really an incredible tool because it has so much power with the integration between Salesforce and WhatsApp Web, gaining visibility, and the ability to make a full sales process online using Whatslly and Salesforce.

“The key of the success with Whatslly is really that it’s easy to use, you don’t have to configure anything, any agent can use it..”

Matias Garioni

Senior Project Manager

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