The Edenred Story

How Edenred Mexico Had a Growth of Approximately 20% In the Contact Interaction Between Executives and Customers.

About Edenred

Edenred enriches network connections, is the world’s leading company in transactional solutions for companies, bringing different types of solutions that benefit employees, like food, restaurant, and clothing vouchers, fuel wallets, commuter benefits, and gift cards. 

What makes Alisson Felicio, Senior CRM Manager at Edenred Mexico, feel enthusiastic and motivates him to be part of Edenred, is to be present for the people on a daily basis. It’s beyond the work at the office. Edenred Mexico has clients from SMEs to Mexico’s largest corporations.

Edenred’s Challenge

Throughout 2020, Edenred Mexico had an enormous challenge: to adapt at record speed and to make a true transformation from on-site work in the office to make each employee a remote worker in their own house. One of the challenges was understanding how exactly they were going to manage the operation, how Edenred Mexico was going to have visibility of all the remote work of the commercial team.

One of those pain points was exactly to understand how they were going to keep track of the contact interactions through WhatsApp between their Salesforce and their customers and prospects. They had to transform the way they used to interact with them as well. A significant part of all the communication was carried out through WhatsApp, but they didn’t have visibility. That’s how Edenred Mexico met Whatslly.

Alisson Felisio – Senior CRM Manager at Edenred Mexico

Whatslly allowed us to have enough visibility from end to end: from the beginning of the conversations with real-time synchronization. It really has revolutionized the way we manage the interactions of our sales team with our customers, and with the companies who want to contact us.

Whatslly Provided the Solution

Whatslly allowed Edenred Mexico many things in a short period of time, like having enough visibility from end to end: from the beginning of the conversations with real-time synchronization. It really has revolutionized the way Edenred Mexico manages the interactions of their sales team with their customers, and with the companies who contact them.

Edenred Couldn’t Have Asked For Better Outcomes

With Whatslly the management of Edenred Mexico is much more transparent, way more visible, and without any blind spots. They have observed in the last month’s a growth of approximately 20% in the contact interaction between them and their clients. 

For Edenred Mexico, Whatslly is a key tool since it allows them to integrate the WhatsApp of each of their executives, with their chats very quickly synced transparently with their CRM Salesforce.

“We are very excited about Whatslly! Actually, we are already working on the next step which is to continue implementing Whatslly in the different teams here in Mexico. But we are also working hand in hand with other countries.”

Alisson Felisio – Senior CRM Manager at Edenred Mexico

Ready to Try Whatslly?